For BC to meet its aggressive targets of a 25% reduction in driving and a 30% share for sustainable travel modes (walking, cycling, transit) by 2030, structural change in how we design transportation systems is necessary. The current tools used to design infrastructure for active travel (primarily walking and cycling) lack grounding in empirical evidence and consideration of diverse individual experiences. This project will develop recommendations for transportation infrastructure design that equitably attracts people to use sustainable modes of travel and fosters positive experiences. The goal is to address the critical need for sustainable transportation systems by developing new methods for researchers worldwide and transforming active transportation design guidance in BC and globally.